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Articles and case studies for the new Rebell Way brand

How to Test an AI Content Platform Before Rolling It Out Across Your Marketing Team
10/16/2026 · Ewelina Fruleux

How to Test an AI Content Platform Before Rolling It Out Across Your Marketing Team

A practical pilot plan for B2B marketing leaders to test an AI content platform for accuracy, brand fit, governance, and measurable SEO/GEO impact before scaling.

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Outsourcing B2B Content Publishing: What Should Be in the Scope of Work?
10/14/2026 · Ewelina Fruleux

Outsourcing B2B Content Publishing: What Should Be in the Scope of Work?

A practical guide for B2B founders and marketing managers on what to include in a content publishing scope of work: strategy, responsibilities, deliverables, publishing, measurement, and iteration.

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How to Choose a GEO Agency or AI Visibility Partner (2026 Guide)
10/13/2026 · Ewelina Fruleux

How to Choose a GEO Agency or AI Visibility Partner (2026 Guide)

A practical checklist for B2B founders to evaluate GEO agencies and AI visibility partners, covering audit methodology, evidence, technical SEO, content execution, brand signals, reporting, and red flags.

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How to Run an AI Visibility Audit for a B2B Brand (Prompts, Sources and Repeat Tests)
9/28/2026 · Ewelina Fruleux

How to Run an AI Visibility Audit for a B2B Brand (Prompts, Sources and Repeat Tests)

A step-by-step method for auditing how often AI search tools mention your B2B brand, which sources they cite, and how to run repeatable tests you can track over time.

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How to Write E-commerce Buying Guides that Convert: Step-by-Step for Modern SEO and AI
9/16/2026 · Ewelina Fruleux

How to Write E-commerce Buying Guides that Convert: Step-by-Step for Modern SEO and AI

A practical process for e-commerce buying guide creation: map intent, structure comparisons, optimise internal linking, and write AI-friendly product guides that support organic revenue.

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AI Visibility Mistakes E-Commerce Managers Make - And How to Avoid Them
9/15/2026 · Ewelina Fruleux

AI Visibility Mistakes E-Commerce Managers Make - And How to Avoid Them

If your products are not showing up in ChatGPT-style answers or Google AI Overviews, you are likely making a few fixable mistakes. Here is how online stores can improve AI visibility without sacrificing SEO and revenue.

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Top Content Formats That Boost Product Discoverability on Google and AI Platforms
9/14/2026 · Ewelina Fruleux

Top Content Formats That Boost Product Discoverability on Google and AI Platforms

A practical listicle for e-commerce managers: the content formats that help products and categories get discovered in Google Search, AI Overviews, and AI assistants, plus how to structure each format for SEO and GEO.

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E-Commerce SEO: How to Get Found in Google and AI Search (GEO)
9/9/2026 · Ewelina Fruleux

E-Commerce SEO: How to Get Found in Google and AI Search (GEO)

A practical guide for online stores on increasing visibility in Google and AI-powered search engines using SEO plus Generative Engine Optimization (GEO), structured data, and AI-ready technical foundations.

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Performance-Based Content Marketing for B2B: How to Measure Real ROI in Organic Growth
9/4/2026 · Ewelina Fruleux

Performance-Based Content Marketing for B2B: How to Measure Real ROI in Organic Growth

A pragmatic guide for B2B marketing leaders on performance-based content partnerships: what they are, how to measure organic growth results, and which metrics matter in long sales cycles.

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How to Extract Company Knowledge for Scalable B2B Content (Without Overloading Experts)
9/1/2026 · Ewelina Fruleux

How to Extract Company Knowledge for Scalable B2B Content (Without Overloading Experts)

A practical playbook for B2B marketing teams to capture internal expertise through structured SME interviews, async templates and knowledge-grounded AI - without slowing down your experts.

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How to Build Repeatable B2B Content Operations That Drive Organic Growth
8/28/2026 · Ewelina Fruleux

How to Build Repeatable B2B Content Operations That Drive Organic Growth

A practical organic growth framework for B2B marketing managers: turn internal expertise into a scalable content system, publish consistently, and measure what matters in Google and AI search.

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What is Agentic Commerce? A Guide for UK B2B and Retail Leaders
7/27/2026 · Paweł Karczewski

What is Agentic Commerce? A Guide for UK B2B and Retail Leaders

Agentic commerce is where AI agents research, compare, negotiate and buy on a user’s behalf. Learn how it works, what changes for SEO, and how UK firms can prepare their data and content to win organic demand from AI-driven journeys.

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The Ultimate B2B Content Creation Process: From Brief to Publication (Without Generic AI)
7/9/2026 · Paweł Karczewski

The Ultimate B2B Content Creation Process: From Brief to Publication (Without Generic AI)

A practical, step-by-step B2B content creation process that solves the real bottlenecks: SME input, approvals, SEO/GEO, and publishing, while keeping AI drafts on-brand.

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SEO vs GEO: The New B2B Lead Gen Rules in AI Search (Without Wasting Budget)
7/7/2026 · Paweł Karczewski

SEO vs GEO: The New B2B Lead Gen Rules in AI Search (Without Wasting Budget)

SEO helps you rank in Google results. GEO helps you show up inside AI answers. Learn the practical differences and a realistic plan to generate B2B leads without bloated retainers.

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Why 80% of UK Accountancy Firms Are Invisible to AI (And How to Fix It With GEO)
6/12/2026 · Paweł Karczewski

Why 80% of UK Accountancy Firms Are Invisible to AI (And How to Fix It With GEO)

If your firm never shows up when someone asks ChatGPT for a UK accountant, you are not alone. Learn what GEO is, why SEO alone falls short, and the practical steps to improve AI visibility.

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11 Best AI Plugins for WordPress to Automate SEO and Content
6/10/2026 · Paweł Karczewski

11 Best AI Plugins for WordPress to Automate SEO and Content

A practical, ROI-focused breakdown of the best AI plugins for WordPress - with key features, pros and cons, and pricing notes - plus when to scale beyond plugins.

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Why Your Blog Isn't Getting Traffic (And How to Fix It for Google and ChatGPT)
6/5/2026 · Paweł Karczewski

Why Your Blog Isn't Getting Traffic (And How to Fix It for Google and ChatGPT)

If you are a UK service business owner publishing posts but seeing no results, this guide explains why your blog is not getting traffic and the practical fixes that help you get found on Google and in AI answers like ChatGPT.

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SEO and AI Search for UK Service Businesses: How to Get Found on Google and ChatGPT
6/3/2026 · Paweł Karczewski

SEO and AI Search for UK Service Businesses: How to Get Found on Google and ChatGPT

A practical, UK-focused guide for accountants, lawyers, dentists, and consultants on Local SEO, trust-building content, and Answer Engine Optimization so you can show up on Google and in AI answers like ChatGPT.

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What is MCP Architecture? The Definitive Guide to the Model Context Protocol
5/22/2026 · Paweł Karczewski

What is MCP Architecture? The Definitive Guide to the Model Context Protocol

A practical, decision-maker focused guide to MCP Architecture (Model Context Protocol): how Hosts, Clients, and Servers work, why JSON-RPC matters, and how MCP reduces risk when connecting LLMs to enterprise data.

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How to create SEO articles for e-commerce that drive sales?
5/14/2026 · Paweł Karczewski

How to create SEO articles for e-commerce that drive sales?

A practical, sales-education SEO guide for e-commerce owners: how to grow organic traffic with category pages, product pages and a blog content system in 2026.

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Article Exchange: How to Build Content Partnerships Without Spammy Link Building
5/14/2026 · Paweł Karczewski

Article Exchange: How to Build Content Partnerships Without Spammy Link Building

A senior-level guide to white hat link building in 2024 focused on quality-first guest posting and article exchange. Learn partner vetting, editorial standards, digital PR workflows, and how to build long-term content partnerships without risking penalties.

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How can an SEO agency scale up article production without compromising on quality?
5/14/2026 · Paweł Karczewski

How can an SEO agency scale up article production without compromising on quality?

SEO in 2026 is less about memorizing definitions and more about delivering outcomes in an AI-shaped SERP. This guide reframes SEO for agency owners and account managers who need scalable workflows, consistent quality, and predictable approvals across multiple clients.

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